New book formats have been rising and falling in popularity for decades now. But what exactly is meant by 鈥渂ook formats鈥? For our purposes, we鈥檒l discuss electronic media, traditional print…
Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26.…
The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer…
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At…
Email marketing has immense power when it comes to nurturing leads and building sales relationships. However, that power is only realized if your audience actually opens the email. There鈥檚 so…
There鈥檚 a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix 鈥 not to mention its numerous competitors 鈥 most of us are juggling at…
鈥淏ut you don鈥檛 understand me.鈥 This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty,…
About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply…
If you鈥檙e a magazine publisher, chances are you鈥檙e looking for new ways to give your bottom line a lift. Maybe you鈥檙e thinking about approaches to help your advertisers speak more…
The secret to economical and effective marketing is reaching your target market. With contextual marketing鈥攊f it鈥檚 done right鈥攖argeting responsive customers has never been more precise. So how can you, as…